SC+-+Fundraising+&+Marketing

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 * Marketing & Fundraising **
 * ==Meeting Date== || ==Meeting Notes== ||
 * 6th December 2012 || [[file:FM 6th Dec 12 Minutes.doc]]
 * 18th October 2012 || [[file:FM 18th October 12 Minutes.doc]]
 * 26th April 2012 || [[file:F&M 26th 2012 Notes.doc]]
 * 8th March 2012 || [[file:F&M 8th March 2012 Notes.doc]] ||
 * 5th Jan 2012 || [[file:F&M 5th Jan 2012 Notes.doc]] ||
 * 24.10.2011 || [[file:FM Notes 24th October 11.doc]] ||
 * 30.8.2011 || [[file:F&M Minutes 30.8.doc]] ||
 * ToR || [[file:Marketing & Fundraising Committee ToR.doc]] ||


 * Terms of Reference **

The Marketing & Fundraising Committee is a sub-committee of the Farm Board of Trustees.

The Committee shall have a minimum of four members, to be made up of trustees and staff, plus any co-opted members as required. Co-opted members shall not outnumber staff and trustees. The chair will be elected for a period of 12 months.
 * Membership **

There must be at least one member of staff and two trustees at each meeting. The Quorum is three people. The chair of the sub-committee and the Director will normally be required to attend all meetings of the Committee. Other staff, at the Committee’s discretion, will be invited to attend meetings as required. This is particularly important where specific projects are being discussed.
 * Staff and Trustee Attendance **

It is considered good practice to have at least one member co-opted from outside the Farm. Ideally a co-opted member should have relevant experience. Occasionally professional opinion may be sought; e.g. a fundraiser could be asked to attend.
 * Co-opted Members **

The Committee can meet as many times as is thought necessary and in any event not less than four times a year.
 * Frequency of Meetings **

The Committee shall ensure that meetings are recorded and notes and recommendations are presented to the next full Board meeting by a Committee member.
 * Record of Meetings **

- Income diversification including legacies, interest, FoF, Membership, Corporate membership, shares etc. - Income generation including provision of new services, rental of site, hire of resources, community activities (calendar of events), adopt and animal schemes and fundraising activities. - Social media development - Website - Interpretation around site inc posters, leaflets and info boards - Networking with other orgs/partners in the local and wider setting - Positive publicity with press releases, media coverage and good news.
 * Functions of the Committee **
 * To create and maintain a marketing and fundraising plan which will include the following areas:
 * Fundraising for unrestricted funds through
 * Marketing and promotion of all Farm services, facilities and activities including:


 * To integrate the marketing & fundraising plan into the business plan
 * To implement agreed strategies to raise money
 * To develop a Friend of the Farm scheme and its benefits to increase annual paying subscribers (this may include corporations, businesses and other voluntary sector organisations)
 * To develop the Membership scheme to increase the number of interested people/relevant organisations who take a leading role over the Farm’s day-today-running and development (this may include corporations, businesses and other voluntary sector organizations)
 * To explore opportunities for collaborative work with other organisations and agencies
 * To liaise with all committees and other stakeholders where their expertise is required
 * To involve third party professionals as necessary
 * To liaise with the Finance & HR Committee where there are financial considerations
 * To act in accordance with Farm policies at all times